Monday, November 21, 2016

Varnanggal - A brand that weaves bold with beautiful

Bold is beautiful this sentence has been interpreted by many over the years in various shapes, sizes and colors. The thing about art is that it is always open to interpretation. When it comes to us women the word bold has never been used in any positive sense, hence bold and beautiful are two words that share a  relationship which has never been as easy as it sounds.

The individual who looked at a woman and said that bold is beautiful was in the truest sense a feminist because beautiful to the largest part in its existence has never been associated with anything that has stood out for its attention grabbing character, be it as shock or  as awe, bold has always been a very misunderstood personality often getting lost in the definition that a particular society of a particular period bestowed on it.

When I came across this brand Varnanggall the relationship between bold and beautiful was truly well defined. A woman is bold yet beautiful because she is the only one who can stand tall with her values, her beliefs and yet not make another feel small if they are not in sync with her's.

Somehow in the cacophony of male sounds of pride, ego, selfishness, insecurity the boldness of the woman got lost in wanting to be one up on the man in the loudness, insensitivity and pettiness that already has polluted our social and professional atmosphere.

We have somehow forgotten that we are women and not men, blessed with our unique abilities to nurture, to create, to liberate, boldness comes from standing for your values, to fight for your loved ones and create a life which is productive not only for your self but for those around you.

Varnanggall to me is the very embodiment of this a genius coming together of various styles, fabrics and colors stitched together to create a unique single element that can be nobody but just you.


Our identity always lies in our roots


Local artisans create magic with kalmakari, lambani and Ikal


Bold colors revive the essence of the Woman in you


Every creative person knows that when art is created it lives on for a lifetime


Each piece is handcrafted to suit only you. The very definition of customization


Bold is Beautiful and nobody can embody it more perfectly than a Woman

You can own a unique Varananggal Saree here : varnanggall@gmail.com
https://www.facebook.com/lavanyaakr/

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